Blueshift, provider of ‘Segment-of-one marketing automation’ solutions for consumer marketing companies, announced that it has raised $8 million Series A round of venture financing led by Storm Ventures. Existing investor Nexus Venture Partners(NVP) also participated in the round. In November 2014, Blueshift had raised a $2.6 million seed round led by New Enterprise Associates (NEA) and Nexus Venture Partners. The company was founded by Manyam Mallela, Vijay Chittoor, Mehul Shah- who have backgrounds at successful companies such as Kosmix (now WalmartLabs) and Mertado (now Groupon Goods).
Blueshift’s mission is to enable marketers to build more meaningful relationships with customers using relevant & timely messages. Create delightful emails with relevant content for each user, based on the history of every user interaction on your website & app. Finally, you can say goodbye to manual list pulls; simply rely on Blueshift’s real-time segmentation to keep your audiences updated. Blueshift also makes it dead easily to inject personalized content into every email, from newsletters, to triggered emails and lifecycle communication.